by  "Wild Bill" 

1)   YOU’RE  IN IT FOR THE MONEY. 
Keep your newsletter aligned with your business. 
Always work products into the articles and 
information discreetly, but distinctly. 
Don’t push it to the point of useless sales-packed 
information. Remember that most of your subscribers 
are with you for the information, not the product. 

2)   KEEP  YOUR  ARTICLES  FOCUSED 
on the readers’ interests and the information you 
give them useful. People are interested in finding 
information that will be useful, profitable, or 
interesting to read. 
Stay focused and flexible, meaning don’t try to 
serve up everything to everybody. 

3)   BE  INFORMAL  AND  RELAXED.  
Although newsletters often tend to reflect a more 
serious tone of their area of commerce, your 
newsletter should still have warmth, life and the 
feel of a human voice. A newsletter is like a 
personal voice in a community. A good newsletter 
gets a following, but a great newsletter builds a 
family. Because of this fact, subscribers are 
more likely to go with your product than a company 
outside their family of contacts. 

4)   WRITE  TO  EXPRESS  NOT  TO  IMPRESS. 
Don’t use technical terms relating to your business 
or any other. You may understand and use them 
everyday, but depend on fact that some of your 
readers will not. Use easy to understand words. 
Explain what technical terms you must cite. 
Always strive to communicate clearly. 

5)   VARY THE CONTENT NOT THE FORMAT. 
Use such things as a column or some other idea that 
invites the readers’ comments or ideas. Whether it 
is offering different types of articles or offering 
new and different information, you must change the 
content of your newsletter to maintain the interest 
of the reader. 
However, changing content does not mean changing 
format. Don’t get into the habit of changing the 
format of your newsletter. Create and Maintain 
format guidelines. Readers get accustomed to seeing 
the newsletter in a certain format. Changing this 
format will too often confuse and annoy your readers. 

6)   MAINTAIN  QUALITY  CONTENT 
in your newsletters. Whether you have 100 subscribers 
or 10,000 you must do your best to keep your articles 
and text clean and spellchecked. If you offer referral 
to another business, be sure that you are referring 
them to an honest and reliable business. 
Your newsletter is a reflection of your business. 
Never let the aire of dishonesty show it’s ugly face. 

7)  DIVERSIFY  AND DOUBLE YOUR PROFITS. 
As a "Brick n’ Mortar businesses, 75% of you are 
focused primarily a local market. When your newsletter 
starts to pick up a nominal amount of subscribers, 
begin to consider products that can be marketed 
nationally and internationally. 
Take advantage of the opportunity. 
Imagine the amount of new prospects you can gain.

Thanks for Reading !! 

"Wild Bill" President, GreatDesignz.com 
http://www.GreatDesignz.com 

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